How to Convert Website Visitors into Customers The average conversion rate is only about 2%. This means that out of every 50 people who visit a given website, only one or two may end up doing what the website owners want them to do.
Of course, not every campaign will bring in tons of customers. But by tweaking a few aspects of your strategy, you can achieve better conversion rates and, ultimately, more sales .
On the other hand
If you ignore your conversion strategy, your website and business will quickly wither away.
That’s why we’ve prepared the following article to equip you with the best strategies to convert your website visitors into customers.
6 Reasons Your Website Isn’t Converting Visitors Into Customers (And What You Should Do To Fix It)
1. It does not show the value of its products or services
One of the main reasons your website fails to convert visitors into customers is that it fails to effectively showcase the value of your products and services.
Many websites showcase the features of their products and services instead of explaining how these things will actually solve their customers’ problems.
Think about it: your audience wants to be sure that your product/service will actually benefit them before they part with their hard-earned money.
How to effectively show the value of your product
Infomercial gif
Advertisements show the problem the product solves.
Sell your product or service to your visitors by showing them the solution you intend to offer. Don’t just list its features: show them the value of the product or service right away.
A good rule of thumb is to always have a feature-benefit attitude. This means that for every feature your product or service has, turn it into a benefit or solution that will resonate more with your visitors.
Por ejemplo, imagine you sell a high-speed blender on your website. If you only mention that it “comes with a 1200-watt motor,” that probably means very little to your audience.
Here’s an alternative with benefits: “Our blender’s powerful 1200-watt motor ensures your smoothies are silky smooth in seconds, saving you time in the morning and achieving the perfect consistency every time.”
Young woman making a smoothie at home
This approach not only highlights the shop feature (the powerful motor), but ties it directly to a benefit the customer cares about: fast, perfectly blended smoothies.
The emphasis on time savings in the morning also paints a picture in the potential customer’s mind, making the benefit more tangible and relatable.
2. Your website is poorly managed
Let’s say you have a website that sells courses and typically requires some sort of membership from your visitors.
You may have the most amazing website design and well-crafted courses, but if you don’t have a proper management system for your website, all of that will mean nothing.
Frustrated worker
Su sitio web debe offer a great user experience for both first-time visitors and repeat customers. If it doesn’t, there’s a good chance potential customers will get frustrated and leave without completing a purchase or membership plan.
How to effectively manage your website?
Make sure your website is easy to use and navigate . It should also be updated regularly with fresh content to keep visitors interested. If you have already done so, it is time for you to think about a solid website manager.
Con MemberPress With this tool, you adb directory can easily create and manage memberships, restrict access to certain content, accept payments, and much more.
This plugin is especially useful if you run a membership site, as it allows you to easily organize and customize your members’ experience.
Plus, it offers a wide range of powerful promotion of a medical features that make managing all aspects of your website much easier and more efficient.
So if you’re looking for an effective way to manage your website and increase conversions, be sure to check out MemberPress. Find out how it can help you transform your website into a high-converting machine .
Getting Started with MemberPress! (How to Start Your Membership Site)
watch >> Getting started with memberpress (how to create a membership site)
3. Your website has poor design and layout
A poorly designed website can look boring or unattractive to potential customers. Surveys have shown that 94% of negative website reviews are related to the website’s layout and design.
A sore-eyed site with a mediocre design could frustrate your visitors and cause them to leave without converting.
What should you do to improve
The presentation and design of your website?
Debe centrarse en crear un clean, easy-to-use and navigate design that is visually appealing . This may involve using simple fonts and colours and ensuring that important content appears prominently on each page.
You also need to make sure it looks good on different screens. Responsive design is a must. According to surveys, nearly 8 out of 10 customers stop engaging with content that doesn’t display well on their devices.
