Influencers are these social media stars: content creators, YouTubers, fashion Instagrammers, etc. A vein that brands exploit thanks to influencer marketing. This consists of taking advantage of the relationship of trust between the opinion leader and his followers to promote products and services. This marketing approach allows you to directly reach the target audience.
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To begin with, what is an influencer?
An influencer is a kind of social media “people” who is followed by thousands, even millions of followers and whose advice has an impact on the purchasing behavior of their subscribers.
Influencer activity concerns both men and women. The beauty sector, for example, is dominated by women. Men, on the other hand, are gaining a large audience in areas such as sports.
Roughly speaking, influencers monetize their activity (or passion) by publishing statuses, sponsored articles , photos or videos on participatory platforms. In other words, they are brand ambassadors who pay them to promote their products/services to their subscribers.
YouTube, Instagram and Facebook savladavanje marketinga push obavijesti: sve što trebate znati are currently the popular social networks to include an influencer marketing strategy. However, other media such as Snapchat, TikTok and Twitter are starting to gain traction.
Influencer marketing, an essential communication strategy
The influencer marketing market is expected to reach $15 billion in 2022, according to the Blog du Modérateur, while it was only worth $6.5 billion in 2019. A constant increase that demonstrates the profitability of this strategy for brands.
More and more companies are calling on these opinion leaders to boost their customer acquisition campaigns.
Using an influencer: what return on investment?
The ROI of influencer marketing is $6.50 for every $1 invested.
The close relationship that an opinion usa cfo leader creates with their followers is an asset that companies can exploit. They can then collaborate with these influencers to indirectly promote their product.
As a result, it is a powerful lever for brands that want to improve their brand image . And for good reason, they benefit from a prescriber of choice: Internet users will trust a personality they like more than a brand (which for them only seeks to make profits).
A review of a product or service by an influencer will be more convincing and reassuring than a classic commercial advertisement.
This type of partnership is usually priced between a hundred euros and several thousand euros. The price generally depends on the notoriety of the influencer. For example, an Instagram influencer with 10,000 subscribers can earn up to 30,000 euros for a simple post.
Good to know:
While using the services of an influencer with more than 10,000 subscribers is a good way to reach a large audience, using micro-influencers can also be profitable since they generally have a better engagement rate.
How to establish a partnership with an influencer?
The quickest solution is to contact him directly on his account. However, your message risks being drowned among the flood of notifications he receives per day.
The most effective alternative is to go through platforms that connect influencers and brands. Among the best known, we can cite Kolsquare, Hivency, Yoô and Influence4You.
Thanks to these platforms, companies can choose the influencers best suited to their expectations.
