New Challenges for Advertisers & Why Bloggers and Influencers Will Be Their New Best Friend

Posted By Guest Blogger 26th of October 2016 Advertising  0 Comments

 

By ProBlogger Advertising Expert Alita Harvey-Rodriguez of MilkIt Academy.

It’s a tough world out there for changsha mobile phone number list  bloggers. You all have incredible engaging content that your readers love, yet almost everyone expects something for free.

You probably know that your content is more valuable than you’re paid or compensated for but justifying your media prices can often be a battle. However, things are about to change for bloggers and justifying media prices are about to become a lot easier, if you know how to change the conversation.

I’ve been working with tier 1 advertisers

Brands and software providers for over a updated 2024 mobile phone number data decade and one thing I know about is when trends are changing and strategies need to be approached differently. I also understand the art of influential selling.

The first thing you need to know is you have something no other media outlet has, religious loyal following. You have what’s called ‘emotional influence’. No brand or traditional advertiser has this.

Take Aussie start-up HiSmile for example. In three years they have built a $10m business all thanks to a strategy to use influencers and celebs to spread the word. Millennial founders Nik Mirkovic and Alex Tomic decided on several when launching the company, and while most traditionalists would be thinking “$10million on just teeth whitening? Impossible!” it’s not – the game has changed and the fastest-growing and most influential brands get it.

Now it’s time for you to understand the power that lies in the future of your creative little hands.

Challenges Advertisers Are Facing For The Future

updated 2024 mobile phone number data

Banner blindness is a real thing. Consumers are no longer reacting to advertising like we have in the past. Media has taken a paradigm shift, no one really watches TV ads, reading, magazines or looking at billboards anymore.

This is especially true with millennials who are about to take over the Earth in terms of wealth creation, and the way these guys consume media is wildly contradictory to previous generations. Brands really need to start thinking like millennials.

The rules of advertising, the way people interact with advertising and get new ideas about products to better their lives have changed forever. Advertisers are having to find new ways to create awareness.

  • Ad blockers – The usage of these bad boys have sky rocketed in the last three years. According to Statista in 2015, 198 million internet users use Ad Blockers, up from 54 million in 2013.
    • Not something advertisers will have to worry about too much with booking media through Bloggers
  • Penguin 4.0 – If you’re not all over this like a rash then it’s time to brush up on the 411 surrounding the good news for quality advertisers… like you, a blogger! Google’s now real-time algorithm update in short will be stomping out any spammy looking website’s backlinks. Google wants amazing high quality content. Simples. (We presume this is going to affect a few CDN Content Delivery Networks)
  • Shift in consumer advertising consumption – Like I mentioned earlier in this post, consumer behaviour has changed massively, no one really watches TV ads, reads magazines or notices billboards anymore, especially the millennials. We rely on real social media (Word of mouth from trusted sources like our friends and you!), we tune into LIVE TV and stream when we are ready to watch and when making a big purchase we research to either find the best deal or the best fit for our elaborate needs.

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