Link building is a key part of search engine optimization (SEO) and in North America, it requires a customized approach to leveraging high-authority sources and region-specific strategies. With Google prioritizing EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness), businesses need to focus on quality backlinks from authoritative sources . This guide covers best practices for executing a successful link building campaign in the United States and Canada.
Understanding the North American SEO landscape
In North America, the digital marketing landscape is highly competitive, so quality backlinks are essential for SEO success . Search engines like Google dominate the market, and ranking factors prioritize relevance, authority, and organic link acquisition . To rank effectively, businesses must combine digital PR, guest posting, local citations, and influencer partnerships .
Key Link Building Strategies in North America
1. Guest posts on highly authoritative websites
Guest posting on reputable North American websites can significantly increase your website’s authority. Consider websites such as:
- Forbes
- Businessman
- Inc.
- Business Insider
- TechCrunch (for technology-related content)
Tip: Always follow editorial guidelines and laos email list provide unique and valuable information to get your content accepted.
2. Leverage local business directories
There are several authoritative directories in the complete guide to link building in north america North America where businesses can register and get backlinks. These include:
- Yelp (US and Canada)
- Better Business Bureau (BBB)
- Angie’s List
- Yellow Pages
- Chamber of Commerce Directories
Listings on these platforms not only provide The Complete Guide high-quality backlinks, but also boost local SEO rankings .
3. Digital PR and news mentions
Building relationships with journalists cell phone number and reporters can lead to media exposure. Use platforms such as:
- HARO (Help a Reporter Out)
- Manure rack
- Cision
By submitting relevant insights or The Complete Guide expert commentary, businesses can secure backlinks from major news outlets such as CNN, The New York Times, or The Globe and Mail .
4. Building broken links
Find broken links on high-authority North American websites and offer your content as a replacement. Tools to help you with this strategy include
- Ranktracker Site Explorer
- Check My Links (Chrome Extension)
- Screaming Frog SEO Spider
This method helps restore lost links for the website owner while also providing you with valuable backlinks .