This metric helps you understand how frequently users return to your website – and it’s a strong indicator of your audience’s loyalty.
Sessions per user is the average number of sessions per unique individual within a specified time. It is calculated by dividing the total number of sessions by the total number of users.
Higher sessions per user indicate that your marketing strategy is working – attracting the right customers who engage with your website and keep returning.
5. Acquisition Source
The acquisition source indicates what channels website phone number library visitors came from, such as organic Google searches, direct traffic, or social media. Acquisition metrics provide insights into which marketing channels drive traffic to your website. When you know which channels are most effective in reaching your audience, you can focus your marketing efforts on those channels.
6. Engagement Rate
The engagement rate is the percentage of engaged sessions on your website or app. An engaged session is any session that:
- Lasts at least 10 seconds
- Has at least two pageviews
The engagement rate is calculated by dividing the number what do we call audience insights? of engaged sessions by the total number of sessions over a specified time and multiplying by 100.
7. Average Engagement Time
The average time a browser engages with your website is called the average engagement time. With GA4, you can identify when these users actively engage with your site.
8. Bounce Rate
Remember, an engagement session is any session that lasts at least 10 seconds, results in two or more pageviews, or has at least one conversion event. The bounce rate is the percentage of sessions that were not engaged.
This metric measures the number of visitors who leave your website after only viewing one page – and without taking any further action. The bounce rate helps you understand how much users engage with your website or app. A high bounce rate can indicate visitors are not finding what they’re looking for.
9. Conversions
Conversions are the number of desired actions completed by your website’s visitors. In GA4, you can choose which actions count as conversion events, such as subscribing to a newsletter or making a purchase.
Conversions are a critical metric for evaluating the effectiveness of your website and marketing efforts. They provide insights into the success of your landing pages, calls-to-action, and overall conversion funnel.
10. Revenue
Revenue is tracked by assigning a value to each conversion. Tracking your revenue using GA4 gives you another avenue to track the return on investment of your marketing campaigns and the profitability of your business.
11. Events
Events are specific actions on your website that are tracked separately uae cell number from pageviews, like button clicks, form submissions, or file downloads. By tracking and analyzing events, you can understand how visitors interact with your website and what features they prefer. This allows you to optimize your website for conversions and improved user experience.