Mobile ranking refers to the position of a web page in search results on mobile devices, which may differ from desktop rankings. Google prioritizes pages that offer a good mobile experience, in terms of content, design, and speed, through algorithms such as Mobile-First Indexing or Mobile-Friendly Update.
AMP positively influences this ranking because it mee specific database by industry ts Google’s criteria for speed and quality. AMP pages are identifiable by a lightning bolt symbol in search results, potentially increasing the click-through rate of users looking for speed and simplicity.
Additionally, some AMP pages benefit from increased
visibility by appearing in special formats like the news carousel or stories, generating more traffic.
User experience, on the other hand, encompasses the feeling and satisfaction when interacting with a website. It is influenced by the usefulness, usability, aesthetics, reliability and speed of the site. A quality user experience can reduce bounce rates, increase time spent on site, promote social sharing and boost conversions.
AMP optimizes the user experience by providing mobile-friendly, fast-loading pages with excellent readability and interactivity, while avoiding harmful elements such as intrusive ads or pop-ups. AMP pages can also include advanced features through AMP JavaScript components, improving the user experience, boosting SEO and user trust.
Implementing AMP on your website
Convinced by the benefits of AMP for SEO , and ready to adopt it on your website? We’ll detail the steps to create an AMP page, how to integrate AMP with popular CMS like WordPress, as well as the tools and resources available to effectively develop AMP pages. Dig deeper with our guide on setting up Google AMP .
Here are the key steps to creating an AMP page:
- Create an AMP version of your classic HTML page, following the AMP HTML guidelines.
- Insert a tag
<link href="URL" rel="amphtml"/>in the classic version of your page to indicate the URL of the AMP version. - Add a tag
<link href="URL" rel="canonical"/>in the AMP version, pointing to the URL of the classic version. - Validate your AMP page using the AMP Validator tool, or by adding #development=1 to your AMP page URL and checking the browser console.
- Publish your AMP page to your server, following the same path as the classic version, but adding /amp/ at the end.
- Request indexing of your AMP page by Google through Search Console or by directly submitting your AMP page URL to Google.
Integration with popular CMS like WordPress
If your site is powered by a CMS like WordPress, Joomla, Drupal, or Magento, AMP integration can be simplified through the use of dedicated plugins or extensions. For WordPress, for example, the official AMP plugin allows you to automatically generate AMP pages, customize them, and validate them easily.
Plugins like AMP for WP or WP AMP offer more features and customization options.
To facilitate the development of AMP pages, you can rely on the following resources:
- The AMP Builder Tool, offering a visual editor and coder to design AMP pages online.
- The AMP playground , which allows you to test and modify AMP pages using an interactive editor and a preview function.
- The AMP Tutorial, which walks you through creating an AMP page, explaining key concepts and providing code examples.
- The AMP documentation, which contains all the information you need about AMP HTML, AMP JavaScript, and AMP Cache.
- The AMP Forum, ideal for asking questions, sharing experiences and receiving advice from the community.
Advantages and disadvantages of adopting AMP
AMP offers significant SEO benefits, but it also has some draw ao lists backs to consider. In this article, we’ll cover the main pros and cons of AMP, including speed, engagement, monetization, design, and features.
AMP stands out for three key benefits for content publishers and advertisers:
- Speed: With AMP, web page loading tim es are strategien für eine qualitativ hochwertige anrufweiterleitung significantly reduced, boosting performance, conversion, and SEO. According to Google, AMP pages load in less than a second, compared to 19 seconds for standard pages. Google’s prefetching and prerendering also help improve response time.
