New  an increasingly  marketing professions are like mushrooms in a field: they sms gateway slovenia pop up everywhere, almost out of nowhere. And one of the most important to emerge in recent years is the digital trafficker, a position that didn’t exist until recently and is now highly valued by companies.

But do you know why? We’ll explain below so you know how this new profile can help grow your business. Keep reading!

What is a digital trafficker?

Let’s get an increasingly  down to business: a trafficker , also known as a traffic manager, is a professional or digital marketing agency responsible for driving paid traffic to your website to achieve conversions.

That is, it’s responsible for managing your business’s online advertising to communicate your brand’s value proposition, publicize your products and services , and get potential customers to visit your website to purchase them.

And how does he do it?

Planning your advertising campaigns . To do this, first analyze your company’s distance learning allows objectives and the resources you have available.
Implementing campaigns and generating corresponding creatives (images, videos, etc.) You should also create A/B tests to verify which strategies work best.
Tracking campaign results and customer behavior.
Optimizing campaigns through data analytics and test results.

Types of digital traffickers

As we’ve discussed, traffickers manage your business’s advertising.

But of course, advertising on social media isn’t the same as advertising on Go japan business directory Ads or in online stores (and if someone tells you it is, run away!).

Therefore, there are different types of traffickers depending on the platform they specialize in. Generally speaking, the main ones are:

Social media trafficker: This is a trafficker specialized in social ads , i.e., advertising on Facebook, Instagram, TikTok, etc.