Today there is a lot of talk about the digital transformation of companies, as a fundamental step in every sector. There are also various incentives, both from a public and private point of view, to facilitate this transition and this profound corporate transformation. What has emerged in recent years is the complexity of a revolution that involves all departments and professional skills .
When a company faces a digital transformation process
It must prepare to rethink the entire way of working, flows and dynamics, both internally and externally. In this great transition, marketing is at the forefront .
Surely the first fundamental step is the knowledge and sensitivity towards technological proposals and innovation. Everything must be read starting from the customer and from what can make him more satisfied.
It is the company that chooses to evolve to meet customer expectations . Digital transformation must always be seen in relation to improving the customer experience.
A path that the marketing manager must activate and encourage
He is the right figure to mark whatsapp data the first step in this direction. He will not be alone on the road, but will have to progressively identify the specialized and specific skills that can support him and define the technical interventions.
Key points of the article:
- Complex process. It involves rethinking roles, reorganizing flows and creating new dynamics, both from the point of view of deb directory departments and externally
- Within the digital transformation process, marketing plays a central and, from all points of view, strategic role. Marketing is required to build a digital presence consistent with the brand and to reach the public, acquiring a customer-centric point of view
- If digital transformation is a large process that involves the entire company, the marketing manager’s task is to drive the brändiväärtused on põhiprintsiibid ja tõekspidamised change, becoming a promoter of a new way of conceiving work, communication and company objectives.
Digital innovation is the order of the day . Precisely for this reason, it is from the marketing sector that digital transformation can and must start.
But how can a marketing manager become the point of reference for a successful business transformation towards digital? The key word is certainly communication within the team and towards the outside .
This information will define a customer-centric point of view that will shape the marketing strategy, but also a new way of working in the company.
All flows and processes will be driven
From here, the most suitable technological tools will be identified to grow and offer increasingly higher quality customer experiences.
