Bitly is one of the most well-known multipurpose link trackers in the market.A link tracker tool ensures the analytics of all links on a website. Since backlinks significantly impact a website’s search engine ranking, monitoring all links on the site is crucial. This practice enhances the website’s visibility and accessibility and improves its performance in search engine results.
These click-tracking tools are simple yet very informative and effective.
How does a link tracking software work?
Link tracking software monitors the activity and performance of hyperlinks across various online channels. Here’s how they generally operate:
• Link Identification: Link tracking software begins by scanning and identifying all hyperlinks associated with a website or marketing campaign. This includes links embedded in web pages, emails, social media posts, advertisements, and other online channels. The software establishes a baseline for tracking their performance by comprehensively cataloging these links.
• Link Tagging: Each identified hyperlink is tagged with unique tracking parameters or codes, typically known as UTM (Urchin Tracking Module) parameters or tracking tags. These tags are appended to the link’s URL and provide additional recent mobile phone number list information to the tracking software. Standard parameters include source, medium, campaign, content, and term, allowing the tool to differentiate between different links and attribute user interactions accurately.
Here are the five best link tracking software for 2024.
• Data Analysis: The collected data is processed and analyzed to provide insights into the performance of each tracked link. This analysis includes calculating key metrics such as click-through rates (CTR), conversion rates, bounce rates, engagement duration, and other relevant indicators of user behavior. The software can attribute link performance to specific campaigns, channels, or content variations by correlating this data with the tagging parameters.
• Reporting: Link tracking software typically offers robust reporting features that allow users to generate custom reports summarizing link performance over time. These reports may include visualizations, charts, graphs, and tables to present key metrics and trends effectively. Users can filter and segment the data based on various criteria to gain deeper insights into the effectiveness of their marketing efforts.
Bitly is not just about shortening URLs; it’s about tracking what happens after someone clicks those links. Bitly still does a lot of things right and should be on the top of your list.
These are the features:
• URL Shortening: Quickly shorten long URLs to make them more manageable and shareable.
• Link Customization: Customize shortened links with branded or descriptive keywords for better branding and recognition.
Pricing
The pricing is on the higher hoe u google analytics instelt side in comparison to its competitors. So, if you are on a budget, there are definitely better options than bitly.
But on the green side, it has a free plan where it offers some free tools for you to use.
Similar: Take a look at our list of the best link-building tools!
Linkly
Image Source:
Customize Social Media Previews: Linkly allows users to customize how their links appear on social media platforms by specifying the title, description, and image for each link, ensuring optimal presentation and engagement.
Link Shortener: In addition to URLs, Linkly enables users to shorten links, including affiliate links, landing page URLs, or product links, making them more visually appealing and more accessible to share across platforms.
Ad Tracking: Linkly offers robust ad tracking capabilities, allowing users to monitor the performance of their advertising campaigns by tracking clicks, conversions, and other critical metrics associated with their links, facilitating data-driven decision-making and optimization.
Image Source: LinkTrackr
LinkTrackr is a tracking service platform utilized by businesses and marketers to monitor and manage the performance of their online marketing campaigns. It provides comprehensive insights into the effectiveness of conversion tracking, helping users make data-driven decisions to optimize their strategies.
With LinkTrackr, businesses can track the performance of their links across multiple channels and gain valuable analytics to improve their overall digital marketing performance.
Some of the features are –
Linktrackr also offers a 30-day return policy wherein if you don’t like their service, they’ll refund the money back!
Pretty linksImage Source: pretty links
Pretty Links is a WordPress plugin awb directory designed to simplify managing and link tracking on a WordPress website. It allows users to create short, memorable, and branded links (often called “pretty links”) for their website URLs.
With Pretty Links, you can track clicks, measure the effectiveness of their marketing efforts, and optimize their strategies. Pretty Links is a valuable tool for WordPress users to simplify their link management and improve their online marketing performance. It’s one of the best click tracking software if you are using WordPress.
Pricing
The pricing is quite
