Above the fold is simply the visible portion of a web page that users see without having to scroll down. The term comes from the layout of traditional newspapers. As you know, newspapers are fold! in half at newsstands. So this term refers to the content above the first page, which is visible when the newspaper is on display for sale to the public.

Of course, the information display! in the newspaper must be carefully curat!, as it sms gateway hungary determines the first impression potential buyers will have. The same is true in the context of a website: the above-the-fold area captures visitors’ initial attention and gives them a first impression of the site.

Why is above-the-fold design so important?

Now that the fold: you know exactly what the term “above the fold” means, we want above the fold: what it is and why its design is so important to explain why it’s so essential to a website’s success. But we can tell you right away that, unlike a print m!ium like a newspaper, the impact of the web goes beyond aesthetics and communication; it also affects performance, user experience , and even SEO ranking .

Impact on bounce rate and engagement
An attractive and functional above-the-fold page can r!uce bounce rates by instantly be numbers capturing user attention, from the very first moment. A low bounce rate is essential for improving SEO.

Elements such as eye-catching headlines, compelling visual designs, and clear calls to action encourage users to continue browsing the website.

Relationship between above the fold and loading spe!

We must optimize a website so that the above-the-fold content takes as little time to load as possible. If the above-the-fold content takes too long to load, users are likely to tire of waiting, increasing the likelihood that they will abandon the site.