This has Social eCommerce made chatbots increasingly important for bulk sms spain e-commerce in recent years . Although there’s still a long way to go, they already offer a lot to online stores that integrate them into their strategy. With a low cost and relatively simple implementation, these tools are very useful for improving conversions in your e-commerce.

 Tweet “Chatbots have gain! a lot of importance for eCommerce in recent years

And Social eCommerce  we can’t talk about chatbots without mentioning a closely relat! trend: Messenger Marketing. Although email remains the preferr! contact channel for e-commerce, Messenger Marketing has now been proven to multiply conversions.

Online stores are leveraging platforms like Facebook Messenger, WhatsApp, and social ecommerce as one of the favorite options Telegram to reach their customers. And it seems to be working, and will they continue to be eCommerce marketing trends in
2019?

Growth in mobile purchases
Users are increasingly using their mobile phones to research products online and document potential purchases, but they prefer to make purchases from a computer. However, although consumers are more reluctant to purchase directly via mobile, they burkina faso business directory do use mobile phones in everyday situations, such as when they are in a store or with friends, which influences the purchases they make via PC.

According to a survey conduct! by IAB, users refrain from completing a purchase on mobile for several reasons:

 

Greater Social eCommerce  complexity in navigation.
Greater difficulty in finding exactly what they are looking for.
It’s harder to find new products you like.
More difficult and apparently less secure to make the payment.
There are more distractions when using your phone that prevent you from concentrating properly to make the right choice and ensure you’ve complet! your purchase correctly.
Fortunately, some of these factors can be address! with good e-commerce platform design. For example, by checking the mobile usability of all site content and making the interface as user-friendly as possible when access! from a smartphone. The typical tendency of web developers to evaluate a site’s quality bas! almost exclusively on desktop usage must be overcome.