r Grigoriev. CEO of the Tirolskie brand (Krug confectionery factory). believes that the ready-made food segment will play a significant role in expanding delivery services in small and medium-sized cities. “which helps increase margins and stimulates express delivery.” According to the results of a Romir survey in 2024. Russians cook less and buy ready-made food in stores more often. 39% buy ready-made breakfast dishes at least once a week. and 5% of them do it daily. 1

.000 people participated in the survey.

of the offer. especially in the segment of ready-made food. More and more players are entering the market with an interesting assortment. which attracts customers to phone number database  online shopping. Demand for the assortment of ready-made food Ozon fresh has already increased more than 1.6 times compared to last year in the first quarter.” said Arina Knyazeva.

In addition. several market players noted that further development of federal retailers

offering online delivery will contribute to growth.

Freedom Finance Global 5 useful books for entrepreneurs analyst Natalia Milchakova expects that the number of players in the e-grocery market will increase due to the demand for the format and the growth in the number of mobile app users. The market may also develop due to artificial intelligence and robotization.

According to a 2024 dating data study by the BNPL service Dolyami. Russians are more likely to make spontaneous purchases online (50%) than offline (38%). According to Katerina Nechaeva. Director of Brand and Communications for the Samokat delivery service. the trend may be related to changes in the daily habits of city residents and the growing availability of fast delivery.