Imagine if your ideal clients could easily discover your financial services brand while browsing online or navigating their day.
What if we told you that with a few simple strategies, you can do just that?
Let’s take a closer look at how to make it effortless for your target market to find you and reach out when they’re ready.
What are lead generation strategies for financial services
Lead generation strategies for financial services involve using tactics to attract and convert potential clients. These include targeted content marketing, SEO, paid ads, and referral programs. The goal is to generate and capture high-quality leads interested in financial products or services.
Benefits of lead generation strategies for financial services
Some of the top benefits of using lead generation strategies as a financial service brand include:
Increased client acquisition
Attracting more qualified leads can help you grow your client base with people who are genuinely interested in your services. This boosts your chances of converting leads into customers.
Enhanced brand visibility
Targeted content and SEO help improve your brand’s visibility so it’s easier for potential clients to find and trust you. This also positions your firm as a key player in the market.
Improved ROI
Focusing on high-potential leads makes your marketing efforts more cost-effective.
Better customer insights
Collecting data on leads helps you understand their needs and preferences. Then, you can tailor your services and messaging to better meet their expectations.
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Stronger customer relationships
Lead nurturing builds trust and rapport. By offering valuable content and personalized follow-ups, you can create a positive experience that encourages prospects to choose your services.
But which lead generation strategies should you use?
3 Effective lead generation strategies for financial services (with real brand examples)
When you’re in the financial service sector, you need to think about practical ways your ideal customer can come across your brand. (And give you their contact details.)
You’re competing in a crowded and highly competitive Crafting Compelling Lead Generation market. This means prospects need a good reason to enter your world. Trust is also a significant factor. Leads may be cautious or feel overwhelmed when encountering a financial services brand.
However, with the following three strategies, you can meet your ideal customers where they are, give them quick and easy ways to contact you, and help foster trust in your brand.
Get ready to bookmark these strategies
1. Target unique keywords based on your audience’s search intent
Create ad and SEO campaigns that highlight both your products’ unique benefits and your audience’s search intent.
For example, Chime runs paid ads on Google and shows up in country based domain names organic search engine results pages (SERP) for the key phrase “fee-free overdraft.” Fee-free overdrafts are a unique benefit the brand offers — and it’s also one of the top phrases its audience searches for.
In the image below, you’ll notice the financial services brand paid for the top sponsored position on Google for this term:
SERP for Chime
The brand also ranked in the third and sixth organic SERP positions on Google for the term.
In fact, no other financial services brand is mentioned as often for this keyword on SERP page one. This positions Chime as the top option for users looking for an online credit card for building credit with fee-free overdrafts.
The lesson here?
Repeated brand mentions on SERPs help Crafting Compelling Lead Generation build trust with your target audience. (Especially with new potential customers who’ve never heard of you.) Seeing your brand pop up in Google search results could convince a lead to sign up for your email updates — or even open an account.
How to follow suit
Run paid ads that target unique benefits and keywords your audience searches for. Be sure also to build organic content around these keywords and integrate them naturally on your website and landing pages.
2. Encourage opt-ins and demos with calls-to-action buttons
Add plenty of call-to-action (CTA) buttons on your home cn numbers page and relevant product pages. This benefits both you and website visitors.
It gives users quick and easy ways to get in touch with you and learn more about your products and services. It also helps you quickly capture their contact details to guide them through your funnel with lead nurturing campaigns.
For example
Brex has the following four CTAs on its home page:
– “Chat with Brex” at the bottom right to help users access its chatbot
The bot also asks for the user’s email address
– “See a demo” at the top right to help users book demos
– “Get started” at the top right to help users sign up
– “Get started” above the fold to help users sign up.
