In this interview with an email marketing expert, we dive deeper into the intricacies of creating email campaigns for eCommerce brands. As a leading email conversion strategist for SaaS and eCommerce, Samar Owais is a problem solver for companies like HubSpot and Pinterest. With his newsletter for Emails Done Right , Samar challenges industry norms and offers invaluable insights into email strategy for marketers and copywriters alike.
In an interview with Stripo, Samar shares her deep
insights into the key components of a conversion-focused email marketing strategy, common mistakes eCommerce brands should avoid, and the importance of personalization and localization in campaigns. Here’s what she had to say.
ExpertEmail Conversion Strategist for SaaS america cell phone number list and eCommerce Brands, Founder of Emails Done Right
Developing a Conversion-Focused Strategy
Stripo: What invaluable insights can you share about the key components of a conversion email marketing strategy for eCommerce brands?
Samar: There are many key components that go into creating an eCommerce brand strategy . My only advice is to first define your business goals.
What business goals do you want to achieve with your emails? And yes, increasing your email revenue is a given. But how do you want it to grow?
Do you want more new customers?
Do you want to increase the number of regular customers?
.
Some brands have everything 4 essential internet marketing methods for brand promotion online sort of set up, but their profit margins are still low. Others have a large pool of subscribers who never become customers, or most customers never return to buy again.
Your strategy should solve or remove business obstacles. Start there and everything else will fall into place.
Avoiding Common Mistakes and Key Performance Indicators
Stripo: What are the most common email agb directory marketing mistakes you encounter when working with eCommerce? How can you avoid them?
lack of attention to customer experience;
lack of personalization;
