A welcome email is the first message someone receives after subscribing or purchasing from your store. It helps establish contact, build trust, and encourage them to take the next step.
What is a welcome letter and why is it needed?
This is an automatic email that is sent to new customers. It may come after:
- first purchase;
- account registration;
- newsletter subscriptions;
- download free material.
Good writing does three things:
- Greets the person and phone number list thanks them for their interest.
- Briefly tells about you and your products.
- Provides a clear next step: view products, take advantage of a discount, subscribe to social networks.
What types of welcome letters are there?
There are several scenarios:
- Purchase . Thank for the order, tell what’s next, offer additional products.
- Subscription to the newsletter . Remind the person why he subscribed, give the promised bonus.
- Participation in the draw . Confirm copy the bot token and save it to your computer we will insert this token into the bot source code. your participation and tell us how to find out about the results.
- Account registration . Explain why a personal account is needed.
- Downloading a guide or checklist . Send a file and suggest something else on the topic.
One template does not work for everything, it is better to write and send a series of letters. Handbox knows how to do this effectively – contact us .
Why Welcome Emails Are Important
This type of email is the most likely to be opened. It’s your chance to showcase your brand, make a first impression, and give a reason to stick around.
Letters help:
- increase repeat purchases;
- reduce the number of questions from new clients;
- make communication with the brand clear and simple
How to Write a Catchy Email: 5 Steps
Let us repeat that there is no universal template. But there are principles that are worth adhering to:
- Introduce yourself . Briefly tell us who you are and why your store is not just another one on the market.
- Make the person feel like one of them. You can add an honest story, show your values, or tell why you do this. But keep it short — 2–3 sentences.
- Include testimonials and other evidence of customer loyalty to the brand and
Template 1. Subscribe to the newsletter
Hello!
Thank you for subscribing to our newsletter. We are [who you are], doing [what you do], because [why you do it].
As promised, here’s your 10% discount – use promo mobile list code WELCOME10 on your next order.
[Go to store]
How to automate mailing for a store
Automating your Shopify store’s emails can dramatically improve your customer experience, improve your customer experience, and increase sales. Handbox offers comprehensive customization of welcome emails tailored to your brand.