In January 2025, Klaviyo announced that it would automatically adjust customer ratings based on the number of active subscribers. This means that even if the overall list doesn’t grow, some customers will end up on a more expensive plan.
Let us remind you that on April 2, 2024, Klaviyo changed its payment scheme, switching from mailing volume to payment for the number of contacts. Such changes can significantly increase costs for companies with large subscriber lists. In this article, we figure out whether it is worth using Klaviyo in 2025.
What are the current prices for Klaviyo?
Klaviyo is one of the most popular email and SMS platforms in e-commerce. More than 146,000 brands use it for email marketing, SMS, and audience segmentation.
As of early April 2025, Klaviyo has three pricing plans:
- Advanced features: 15,000 mailings special lead per month, 1,250 free SMS/MMS.
- Additional support from specialists and customer service managers – help with onboarding and optimizing mailings.
Prices for each tariff gradually increase with the increase in the number of contacts. Particular attention should be paid to the fact that the cost of SMS/MMS depends on the country and may not be included in the basic cost of the tariff plan.
LET’S SUM UP
We have experience with Klaviyo and clients how much can you lose without online booking and delivery. who have used the platform. Therefore, we know that changes in Klaviyo’s pricing can be confusing, so it is important to analyze your needs and budget.
Klaviyo’s pricing changes make choosing a plan challenging, especially for companies with a large list of current and potential customers. Switching to a per-contact pricing model can significantly increase monthly costs. Despite the rich functionality, the rising pricing has many considering alternatives.
If you are looking for an effective solution mobile list to manage your email campaigns, optimize your contact lists, and reduce costs, check out Handbox. We help you send emails more easily and efficiently.