E-grocery is growing due to changes in consumer habits. increased trust in online orders and the development of regional presence of delivery services. says Arina Knyazeva. Director of Commerce and Development of the

Ozon fresh grocery delivery service.

 to compete in e-grocery. as the market is oversaturated. At the same time. its development has not stopped or slowed down. but there is a real struggle for the client. as he switches from one seller to another.” said Alexander Fedosov. Marketing Director of wholesale trade operator Metro Russia.

E-grocery trends in 2025

Most analysts and industry maximum cost per conversion to make it profitable  representatives surveyed by ComNews believe that the growth driver in 2025 will be the expansion of presence in the regions. “The key growth drivers of the e-grocery segment in 2025 will be the expansion of presence in the regions and list to data  the further development of federal retailers dating data offering online delivery.” said Anton Zubov. director of the Foodtech business format (Magnet Delivery).

“Omnichannel players are connecting

offline stores to sales through online showcases and developing the dark store segment. which increases supply and grows the market.” Arina Knyazeva from Ozon fresh also said.