Like all business technology, marketing tools can be hard to keep up with. You may not know what’s effective and what’s just the latest trend from one year to the next. Unfortunately, sometimes the only way to know for sure is to try something and see how well it works. To add even more complexity, something that works great for one company may be a flop for another.

We can’t promise that the following technologies will help you meet all your sales goals, but we can say that each of them has a valid place in the marketing world and is well worth considering. We describe each one and give you some tips that can help you see how it might work for your business.

Chatbots

A chatbot running on your website can country wise email marketing list provide visitors with instant answers to their questions and direct them to the next step on their shopping journey with links to web pages to take action, such as view a demo or read about product options. Chatbots can also promote offers, specials, and other information you want to communicate based on their questions or search history.

Chatbots run 24/7, so customers don’t have to wait for human interaction. For these reasons, consumers like to use chatbots when engaging with brands, especially following the COVID-19 pandemic, which “impacted how service professionals communicate with customers,” according to Salesforce.

Voice Search

With voice services from companies marketing trends for ecommerce in 2019 like Amazon, Google, and Apple, consumers are getting used to talking to their devices. As that familiarity evolves into expectation, you should think about how to employ voice searches in your marketing efforts. In particular, you can optimize your content to be ready for voice searches. Not convinced? Consider the following voice search statistics from TheeDigital:

• 27% of the online global population is using voice search on mobile.
• A third of the U.S. population used a voice assistant monthly in 2019, up 9.5% from 2018.
• More than half of all smartphone users were engaging with voice search technology in 2020.

Content Development Tools

The key to successful content marketing is developing information that is highly relevant and helpful to your audience. For example, if you provide customer management software, don’t make your content about your software. Instead, make it about the importance of effective customer management.

Content development tools can help andorra business directory you generate high-quality content by automatically putting prospects on the right track for their interest level. For example, those who have just signed up for your newsletter will be on the “awareness” track, which is the first step in the sales funnel. Those who click links to your content can be moved to the “interest” track, which will generate a different set of email offerings.

These tools can also provide templates to develop content and deliver data analysis to help you figure out which pieces to send to which prospect groups. Finally, they can help you keep track of each prospect, so you know when it’s time to reach out directly to close the sale.