Olfactory marketing is an aspect that has always been used in businesses and companies that are dedicated to face-to-face customer service due to the great attraction it offers! but it is currently when greater emphasis is being placed on it from businesses .

Some of the classic examples of olfactory marketing are pastry shops! bakeries! restaurants! and pintxo bars…
But currently! other companies have seen an advantage in using aromas in their establishments to attract and retain customers because smells are remembered much more than other stimuli! and the sense of smell belongs to our most primitive brain.

Olfactory  Olfactory marketing marketing is closely

 

interconnected with neuromarketing because of the way smells make our brain respond to olfactory stimuli. In neuromarketing! it has been proven that the aroma of coffee  malaysia phone number library in an establishment reminds us of our home! that is! that place where we feel safe and calm.

Olfactory marketing is also known as sensory marketing ! but within this category we should highlight that there are also other types of marketing! such as visual  how much can you lose without online booking and delivery. marketing ! which is very important for advertising ! or flavor marketing ! but this type of marketing would be more included in the category of gastronomy.
Yan Minghao! from China! is in his second year of master’s study at ICEF HSE and has a passion for mathematics and Russian culture. In this interview! he shares the experience of being an ICEF student! contributing to international research venues! and travelling around Russia.

Tianxiong Yu! 25! completed his

 

Master’s in Economics and Economic Policy at HSE University in Moscow. He spent the second year of the programme at the University of Luxembourg and has since enrolled book your list  there on a doctoral programme. While it is no longer a joint programme! HSE graduates continue to successfully pursue PhDs at international universities. Tianxiong spoke to the HSE News Service about his memories of his master’s course and how his time at HSE paved the way for his doctoral research.