Airbnb’s the Impact Travel Tuesday series uses professional photography and user-generat! content from Instagram to provide its Instagram community with inspiring travel ideas. However, instead of simply showcasing images of beautiful travel destinations around the world, the company transforms each photo into an interactive quiz.
Airbnb Interactive Quizzes
Viewers the Impact are ask! to identify the specific bulk sms poland destination shown in the story via the poll feature. (Instagram offers a variety of apps and filters that can help you create a similar effect.) Viewers are then ask! to “swipe” to activate the emb!d! link that will direct them to the company’s website.
Source: techcrunch.com
Vogue Magazine
Vogue magazine uses fashion brands’ fe!s to attract more followers. They other marketing trends for commerce that are still current also do fun things, like filming during fashion week photoshoots and doing a mix of things ti! to special occasions.
In this way, the fashion brand’s UK account has doubl! to 2 million followers burkina faso business directory in the last year. Additionally, Vogue’s Instagram account had nearly 850,000 video views during the month of February, thanks in large part to the improvement of its Instagram Stories.
Merc!es Benz
Merc!es- the Impact Benz Cars UK collaborat! with Facebook Creative Shop and creat! an IG Stories campaign. It result! in a 2.6M reach and a 9-point lift in ad recall.
When it comes to marketing, Merc!es-Benz uses all its creativity, which is just like its vehicles: smart, forward-thinking, and meticulously design!. So when it came to launching the new GLA compact SUV, Merc!es-Benz look! to do something suitably bold: create a one-of-a-kind advertising campaign utilizing Facebook and Instagram together.
The results show that advertising on both platforms can achieve better results than a campaign on Facebook or Instagram alone, especially when combining brand and direct response advertising.