Once The Evolution upon a time… That’s how the stories we were told as children begin! right? Although that memory is rooted in our childhood! it’s important to recognize that there are many more stories and even more ways to tell them. For years! marketing professionals have used these stories to connect with their audiences—what we know as storytelling .

But just as stories have evolved to adapt to the current reality of children! marketing bulk sms thailand  techniques must also evolve to reflect the lives of consumers. From this evolution! Storydoing was born . Do you want to know what it is and how it can help you achieve your marketing objectives?

 

What is Storydoing?

As the title The Evolution of this article suggests! storydoing represents an evolution of storytelling . So far! nothing new has been revealed beyond what the title implies! but why is it considered an evolution?

Storytelling is the art of telling stories through words . Storydoing takes things a step further; it’s not just about telling a story! but about engaging the reader in it. The goal! then! is to make the audience feel part of the story and the brand. To illustrate this! storytelling is like a love story where only the narrative exists: it captivates you! it captivates you! but it doesn’t go any further! leaving you feeling like you weren’t part of it. On the other hand! storydoing is like a new couple who becomes more involved and makes you a part of every chapter of their life.

We are living in an era where consumers are more demanding and ha japan business directory reater influence on corporate communication . At the same time! there is an overabundance of information on the Internet! known as infoxication. These two factors require companies to stand out from their competitors in order to capture the interest of their target audience. It is necessary to move from telling a story to providing the the course provides an recipient with an experience that strengthens their ties with the company. Therefore! while storytelling remains mere words! storydoing takes action ! allowing the recipient to fully identify with the message! as it unfolds in the real-life environment in which the audience lives.

Brands like Starbucks! Coca-Cola! and Apple have perfectly understood the storydoing strategy . With all their communications! they don’t just sell a product; they offer an experience and make you feel part of a community with interests and needs similar to yours.

How to move from Storytelling to Storydoing?

To transform the consumer from a passive spectator into an active participant in the story! writing techniques must evolve. And how do we achieve this?

Creativity and emotion must be present so that users experience the story  as if they were part of it. However! this is not enough. Below are some tips for moving from storytelling to storydoing.