Did you know to advertise that TikTok already has more than 800 active users worldwide? And that 15 of them are in Spain? That’s why more and more brands are choosing to advertise on this social network.
And you! have you research! your buyer persona and determin! that they’re users of this platform? Then you should take advantage of it to reach them with your advertising campaigns.
Want to know how? Well! you couldn’t be in a better place: below! we’ll show sms gateway estonia you how to launch your first TikTok Ads campaign in just five steps. Go on! read on!
What will you find in this article?:
TikTok Ads Ad Formats
How to advertise on TikTok
First things first: open your TikTok Business account
Get familiar with the structure of TikTok Ads
Create your campaign (from Campaigns)
Set up your ad groups within the campaign (from Ad Group)
Design your ad (from Ads)
TikTok Ads Ad Formats
The first thing you should know about advertising on TikTok is that there are different formats you can use for your campaign ads:
Brand Takeover: to advertise These consist of 3- to 5-second videos that are display! full screen to all users who open the app. This is the most impactful format of all! but with the major drawback that its use is limit! to one advertiser per day an japan business directory ntry. Yes! that’s right. That’s why only the most powerful brands can use it.
TopView: These are video ads that last a maximum of one minute and appear in the For You section. This is the most visible placement (we’ll explain what this word means later) on TikTok! but it’s also subject to the rule of one advertiser per day and country.
In-Fe! Ads: This is the most commonly us! ad type on TikTok because it allows ads to appear in the fe!! alongside other content post! by users. This makes the advertising feel more natural. Videos last a maximum of 1 minute and operate on dynamic bidding (cost the training program at per click! cost per thousand impressions! cost per view).
Hashtag Challenge: These ads consist of a banner within the trending tab that encourages users to upload their own content about the brand using a specific hashtag. Therefore! these types of ads have great visibility and even virality.
Brand! Effects: This format allows brands to create their own filters for users to use and share. However! doing so requires TikTok’s technical support! so the cost is usually quite high.
How to advertise on TikTok
Okay! now that you know all the formats you can use for your TikTok Ads! it’s time to get down to business: let’s see how you can advertise on this social network step by step.